PR: Rohto® Ice All-in-One Cooling Eye Drops

The Secret Summer Eye Care Weapon  

June 29, 2016- Orchard Park, NY –Summer is here, and that brings with it a unique set of eye issues:  The red, irritated eye after a long swim; the itchy eye after a mid-day hike; even the dry eye from your home’s air conditioning.  All of these can make the warm weather months a less than eye-opening experience.  Rohto® Ice All-in-One Cooling Eye Drops have the right formula to tackle any of these problems and keep your eyes looking and feeling good all summer long.

Rohto® Ice All-in-One Cooling Eye Drops, is your summer’s secret eye-care weapon.  Its mix of fast-acting and highly effective ingredients provide fast, cooling relief for eight symptoms, to relieve red, dry, itchy, irritated, burning, gritty, watery and stinging eyes.  And unlike ordinary eye drops it contains Rohto’s proprietary Freshkick™ technology, an intense freshness formula which relieves irritation and soothes and comforts eyes for up to eight hours.

“We know our consumers are super active and have action-packed summers ahead of them.  The last thing they want to worry about is irritated eyes, but they need an eye care solution that is as flexible and on-the-go as they are,” said Erick Estrada, Director of Marketing for Rohto® and OXY®.  “Rohto® Ice All-in-One Cooling Eye Drops are your quick and easy solution for common summer eye problems.  They provide fast relief so you can get back in the action without skipping a beat.  We’re excited to play an important part in keeping peoples’ eyes looking and feeling good this summer.”

Packaged in a small, attractive clear bottle with a single dose dispenser, Rohto® Ice All-in-One Cooling Eye Drops are easy to pack in any bag. Perfect to take along to dusty outdoor music festivals, backyard BBQ’s, long summer road trips and days spent at the pool or beach.

In addition to Rohto® Ice All-in-One Cooling Eye Drops, the Rohto® brand offers a full line of products that provide fast relief for a variety of symptoms to have your eyes looking and feeling good.  Dive head first into summer with the coolest eye drops on the block:

  • Rohto® Cool Max – Maximum strength redness relief specially formulated to whiten, protect and soothe irritated eyes.
  • Rohto® Cool – Whitens and protects irritated eyes.
  • Rohto® Hydra – Restores moisture and relieves irritation by mimicking natural tears.

Rohto® Cooling Eye Drops are available in drugstores, mass merchandisers and supermarkets nationwide at an MSRP of $5.99 per bottle

For more information about Rohto® Cooling Eye Drops, visit or join us on Facebook and Twitter.

About Rohto Pharmaceutical Company, Ltd.
Rohto Pharmaceutical Co., Ltd. was founded in 1899 in Osaka, Japan as a small family drugstore. The company was a pioneer in over-the-counter medicines and consumer healthcare products. It is now the 2nd largest consumer healthcare company in Japan, establishing its position as a world leader in manufacturing and marketing pharmaceuticals, cosmetics, skin care and healthcare products. Rohto Pharmaceuticals Company. Ltd. has operations in 12 major markets, with marketing and distribution agreements in more than 150 countries globally.

Rohto® Cooling Eye Drops were first launched in Japan in 1964. Rohto is the number one eye drop in market share globally (source: euromonitor 2015). The Mentholatum Company, a wholly owned subsidiary of Rohto Pharmaceutical Co., Ltd., launched Rohto Zi® and Rohto V.® in the United States in 2001.

About The Mentholatum Company
The Mentholatum Company is a global health and wellness company, providing non-prescription pharmaceutical, healthcare, and cosmetic products to consumers worldwide. Founded in 1889, their focus is on providing quality healthcare solutions for the treatment and prevention of conditions associated with skin care, pain relief and eye care. USA headquarters are based in Orchard Park, N.Y. Brands include OXY Acne Medication, Hada Labo Tokyo™ Skin Care , pHisoderm® Facial Care, Softlips® Lip Care, Rohto® Eye Drops, WellPatch® Pain-Relieving Patches, Deep Heating® Pain Relieving Rub, Mentholatum® Original Ointment, Fletcher’s® Laxative, Red Cross® Toothache and Red Cross™ Canker Sore Medications. More information can be found at